26/08/2026
The search box is changing. For years, the Google Search interface was essentially a small box for typing a few keywords. In May 2026, Google called its new Search design the biggest upgrade to the search box in more than 25 years. Instead of a short input field, the new Search is built so that people can describe what they need at greater length, continue the conversation and bring in different kinds of data such as text, images, files, video or a Chrome tab.
17/08/2026
Businesses invest in SEO to improve rankings, better rankings bring more visits, and those visits are expected to convert into customers. But as AI appears more and more inside the search journey itself, this seemingly stable relationship is beginning to change.
14/08/2026
For more than two decades, SEO ran on a fairly stable logic: a user asks Google a question, the search engine returns a list of results, and the user picks a website to read further. Businesses therefore competed for the top positions, because a good ranking usually meant more visits and, from there, more sales opportunities.
12/08/2026
But as people begin asking ChatGPT, Gemini and other AI tools instead of opening a string of websites themselves, that traditional role is changing considerably.
10/08/2026
Behind a website that actually creates value sits an entire system: content, findability, the customer journey, measurement, conversion and a connection to how the business sells.
05/08/2026
Data published by Salesforce on 28 July 2026 shows the number of people starting their shopping journey through an AI conversation rose 200% year on year. Traffic from AI conversations to commerce websites grew between 150% and 428% across the quarters measured. Conversely, the share of consumers discovering products through traditional search engines fell 15% between August 2025 and May 2026.
03/08/2026
People never actually wanted to "search". Seen more broadly, this shift reflects what people really need. When we want to know something, we have never wanted to spend time opening ten websites, reading them and synthesising the answer ourselves. What we actually want is a fast, accurate and trustworthy answer.
31/07/2026
Every time a new technology arrives, the same question comes up: “will the website still exist?”
13/05/2026
E-commerce is entering a new phase of transformation, where competition is no longer simply about product price or advertising budget but about the ability to operate on data and artificial intelligence
12/05/2026
The arrival of AI platforms such as ChatGPT, Gemini and Google's AI Overview is changing how the internet works, and changing it fast.
10/05/2026
For years, businesses grew by a familiar formula: hire more people, expand the operations team and invest in more management software. Headcount almost always scaled in proportion to revenue.
09/05/2026
Most data today still sits in scattered form. Insight from the sales team lives in meetings. Operational know-how lives in individual people. Strategic decisions are spread across emails, slide decks and internal conversations. As a business scales, this fragmentation only becomes more pronounced.
