AI applications

Why are people asking ChatGPT instead of Google?

Why are people asking ChatGPT instead of Google?

03/08/2026

People never actually wanted to "search". Seen more broadly, this shift reflects what people really need. When we want to know something, we have never wanted to spend time opening ten websites, reading them and synthesising the answer ourselves. What we actually want is a fast, accurate and trustworthy answer.

Will websites disappear within five years?

Will websites disappear within five years?

31/07/2026

Every time a new technology arrives, the same question comes up: “will the website still exist?”

AI adoption trends in e-commerce: when the race is no longer about price

AI adoption trends in e-commerce: when the race is no longer about price

13/05/2026

E-commerce is entering a new phase of transformation, where competition is no longer simply about product price or advertising budget but about the ability to operate on data and artificial intelligence

AI agents for hire: when businesses start “hiring AI staff” instead of just buying software

AI agents for hire: when businesses start “hiring AI staff” instead of just buying software

10/05/2026

For years, businesses grew by a familiar formula: hire more people, expand the operations team and invest in more management software. Headcount almost always scaled in proportion to revenue.

When AI stops being just a chatbot and becomes the operating brain of the business

When AI stops being just a chatbot and becomes the operating brain of the business

09/05/2026

Most data today still sits in scattered form. Insight from the sales team lives in meetings. Operational know-how lives in individual people. Strategic decisions are spread across emails, slide decks and internal conversations. As a business scales, this fragmentation only becomes more pronounced.

AI search and changing user behaviour: when the website is no longer the starting point

AI search and changing user behaviour: when the website is no longer the starting point

08/05/2026

According to Semrush's latest clickstream research, referral traffic from ChatGPT to websites rose 206% during 2025. That figure reflects more than a rise in traffic — it points to a major shift in how people find information and make decisions online.