26/08/2026
The search box is changing. For years, the Google Search interface was essentially a small box for typing a few keywords. In May 2026, Google called its new Search design the biggest upgrade to the search box in more than 25 years. Instead of a short input field, the new Search is built so that people can describe what they need at greater length, continue the conversation and bring in different kinds of data such as text, images, files, video or a Chrome tab.
17/08/2026
Businesses invest in SEO to improve rankings, better rankings bring more visits, and those visits are expected to convert into customers. But as AI appears more and more inside the search journey itself, this seemingly stable relationship is beginning to change.
12/08/2026
But as people begin asking ChatGPT, Gemini and other AI tools instead of opening a string of websites themselves, that traditional role is changing considerably.
12/05/2026
The arrival of AI platforms such as ChatGPT, Gemini and Google's AI Overview is changing how the internet works, and changing it fast.
08/05/2026
According to Semrush's latest clickstream research, referral traffic from ChatGPT to websites rose 206% during 2025. That figure reflects more than a rise in traffic — it points to a major shift in how people find information and make decisions online.
06/05/2026
In the age of AI and intelligent search, ranking first on Google is no longer simply about "having lots of backlinks" or "writing long content".
30/04/2026
AIO (AI optimisation) is a new approach in digital marketing and search optimisation, designed specifically to help your website perform well in Google's AI Overview. Where traditional SEO focuses on ranking high in the list of search results (SERP), AIO is about getting chosen by Google's AI to be quoted, summarised or recommended inside AI-generated answers.
