03/08/2026
People never actually wanted to "search". Seen more broadly, this shift reflects what people really need. When we want to know something, we have never wanted to spend time opening ten websites, reading them and synthesising the answer ourselves. What we actually want is a fast, accurate and trustworthy answer.
12/05/2026
The arrival of AI platforms such as ChatGPT, Gemini and Google's AI Overview is changing how the internet works, and changing it fast.
08/05/2026
According to Semrush's latest clickstream research, referral traffic from ChatGPT to websites rose 206% during 2025. That figure reflects more than a rise in traffic — it points to a major shift in how people find information and make decisions online.
