e-commerce

TikTok Shop raises Mall seller fees sharply: time to look at profit, not just revenue

TikTok Shop raises Mall seller fees sharply: time to look at profit, not just revenue

04/08/2026

From 3 August 2026, TikTok Shop Vietnam formally applies a new platform commission schedule to Mall sellers. It is one of the year's most consequential changes for brands trading on the platform, particularly in categories such as cosmetics, personal care, health and fashion.
AI adoption trends in e-commerce: when the race is no longer about price

AI adoption trends in e-commerce: when the race is no longer about price

13/05/2026

E-commerce is entering a new phase of transformation, where competition is no longer simply about product price or advertising budget but about the ability to operate on data and artificial intelligence
Is Vietnamese e-commerce entering its “break free from the platforms” phase?

Is Vietnamese e-commerce entering its “break free from the platforms” phase?

07/05/2026

For years, e-commerce and social platforms have been the “golden land” for millions of Vietnamese sellers.