14/08/2026
For more than two decades, SEO ran on a fairly stable logic: a user asks Google a question, the search engine returns a list of results, and the user picks a website to read further. Businesses therefore competed for the top positions, because a good ranking usually meant more visits and, from there, more sales opportunities.
12/05/2026
The arrival of AI platforms such as ChatGPT, Gemini and Google's AI Overview is changing how the internet works, and changing it fast.
08/05/2026
According to Semrush's latest clickstream research, referral traffic from ChatGPT to websites rose 206% during 2025. That figure reflects more than a rise in traffic — it points to a major shift in how people find information and make decisions online.
06/05/2026
In the age of AI and intelligent search, ranking first on Google is no longer simply about "having lots of backlinks" or "writing long content".
