14/08/2026
For more than two decades, SEO ran on a fairly stable logic: a user asks Google a question, the search engine returns a list of results, and the user picks a website to read further. Businesses therefore competed for the top positions, because a good ranking usually meant more visits and, from there, more sales opportunities.
12/05/2026
The arrival of AI platforms such as ChatGPT, Gemini and Google's AI Overview is changing how the internet works, and changing it fast.
06/05/2026
In the age of AI and intelligent search, ranking first on Google is no longer simply about "having lots of backlinks" or "writing long content".
30/04/2026
AIO (AI optimisation) is a new approach in digital marketing and search optimisation, designed specifically to help your website perform well in Google's AI Overview. Where traditional SEO focuses on ranking high in the list of search results (SERP), AIO is about getting chosen by Google's AI to be quoted, summarised or recommended inside AI-generated answers.
30/04/2026
SEO (search engine optimisation) is a set of techniques, strategies and practices applied to improve where a website sits on the search engine results pages (SERPs) of Google, Bing and other search engines. Its main purpose is to get your website to appear higher — ideally on the first page — when people search for keywords related to your products, services or content.
