06/08/2026
That does not mean businesses should invest less in Facebook, TikTok or Shopee. Each channel plays its own role in the growth journey. Social media extends reach, marketplaces optimise conversion and tap into existing purchase intent, and the website is where a business accumulates long-term value.
04/08/2026
From 3 August 2026, TikTok Shop Vietnam formally applies a new platform commission schedule to Mall sellers. It is one of the year's most consequential changes for brands trading on the platform, particularly in categories such as cosmetics, personal care, health and fashion.
